Your web presence is a very important part of the strategy to build social capital. There is a big pond out there and planning your web presence is a strategic way to get people to your site and do business with you.
We are well aware that each business in unique in the way it operates and depending on many restraints and we try to work with those restraints to achieve the desired outcome.
The first step of the process is to evaluate your current position by proven research strategies. It is from this research that we able to determine the best strategy that will make your web presence a success.
Things we evaluate.
- Target audience
- Current Website
- Industry Web Sites
- Industry Opportunities
- Define targets
The main benefit of a web presence evaluation is it provides an insight to how your Internet Marketing will perform against the competitors and provide pathways to where you’re heading.
Cost to do a web presence evaluation will depend on many factors. What is the project budget, what type of business you have and how much resources you are willing to commit.