SEO experts just don’t get it: Maybe

SEO WHite Hat SEO is a term used in the web industry to optimise a web site to rank high in search engines such as Google.

A Facebook Business group I subscribe to has several members who consider themselves SEO experts and quick to jump into threads claiming they can help solve problems with web site ranking. I see them as more sales people than experts.

There is what they call black hat and white hat SEO. Black hat is explained below and White Hat become logical when you understand the SEO Experts sales pitch.

Lightroom 5 Tutorial: Painting with light

The art of photography is to manage light. Its light that creates photos. Without light there is no photo. Professional studio photographers spend a great deal of time setting up lighting to create the right effect. In the field they may use portable lighting and reflectors to get the photo their wanting. Light Ratio is the theory used in photography to balance light effects.

You will need to review our basic tutorial before attempting this tutorial.

Download the raw files for this tutorial.

As amateur photographers we do not always have the same options as a well-equipped professional. Thankfully for Lightroom there are some tricks that can be used to achieve similar results. By shooting in RAW you will have a very good range of data to play with so manipulating light in a photo is really very easy. Lighting is an art form. Light should be balanced so as you can get a pleasing results. Study some of the famous paintings and see how they use light in their paintings. One famous theory called Rembrandt lighting after the Dutch painter Rembrandt. It uses a key light and a reflector to make a 2:1 ratio of light on the subject.

Rembrandt Sourced from Wikipedia

Lighting diagram for Rembrandt lighting. Sourced Wikipedia

The idea is that the source light is one stop higher than the light source from the reflector giving you a 2:1 light ratio. The key in Rembrandt lighting is creating the triangle or diamond shape of light underneath the eye. One side of the face is lit well from the main light source while the other side of the face uses interaction of shadows and light, also known as chiaroscuro, to create this geometric form on the face. The triangle should be no longer than the nose and no wider than the eye. This technique maybe achieved subtly or very dramatically by altering the distance between subject and lights and relative strengths of main and fill lights. Source Wikipedia

Let’s try and create Rembrandt lighting in Lightroom

This photo of Ryan is Strait out of the Camera (SOOC) There is a bit of light on his left check from natural sources other than that it has even distribution of light across his face. I rather like this Photo as it’s a typical 2 year old boy with a dirty face. I shot this when we were out fishing.

SOOC no adjustments

Access the RAW file After completing the basic adjustment (My first post on Lightroom) we then take the adjustment brush and paint in the light to get the Rembrandt look. Reset your brush to default by clicking on the word Effects.

  1. Set the Exposure of the brush +1 stop
  2. Feather the brush at about 50%
  3. Set the flow around 50%
  4. Paint in the left side of the face.
  5. Create a new brush by clicking on the word NEW.
  6. Set the exposure to around -1
  7. Paint in the right side of the face
  8. Create a NEW brush and set the exposure to 0.65
  9. With a small brush paint in the triangle under the right eye
  10. Use the erase option to get the final results
  11. Now you can adjust the eyes with another brush

Adjusted with the Adjustment Brush

Architecture

Ceduna Foreshore Hotel, SOOC

Ceduna Foreshore Hotel, SOOC

With architecture and landscapes painting with light can transform a dull photo into a post card professional print

Ceduna Foreshore Hotel, with adjustments

The light source of this photo is from the left leaving the front of the hotel dark. By painting light in the windows makes the photo stand out more and lightens up the front. The dark side of the building should be about 1 stop darker than the bright side of the photo. Because the light is coming in from the left remember to paint light into the sky as well.

Using Gradient filters

Not only can you use the adjustment brash to paint light into your images, you can use the gradient filters in light room to adjust exposure of a light source.

Grampians National Park from Taylor Lake Victoria. SOOC

This image has a light source (the Sun) from the top right corner. With the radial filter we able to warm up the sky by increasing the temperature of the light.

  1. Draw a radial filter into the top right corner
  2. Adjust the temperature to 36
  3. Adjust the tint to 17 to introduce some magenta

Radial Filter Applied

This photo is the same photo with a gradient filter applied.

Gradient Filter Applied

 

Post processing in Lightroom 5: After the basics

Sunset from Flat Rock Grampians National Park

Sunset from Flat Rock Grampians National Park

My previous post Post Processing Photos in Lightroom 5: The basics we discussed how to do the basic setting in Lightroom to insure you have all your image data between the black and the white points. In this post we will discuss the next steps to take after the basics. In that post we did not adjust exposure as the photo example was correctly exposed. What happens if you have an image under exposed or over exposed? If you shoot in RAW then you may be able to bring the details back in the photo.

Download the raw file

SOOC

Clipping shown in red and blue

Histogram showing clipping

The histogram is telling us that there is over exposure and under exposure of our photo. The sun showing Red is over exposed and the foreground (blue) is under exposed. This is difficult for the camera to calculate as there is a large dynamic range of exposures in this image. You either meter for the sunset or your meter for the foreground when shooting this image. Because the sun is so bright this image was metered for the sunset leaving the foreground dark and no detail.

Problems

There is several problems with this photo. The horizon is not straight. And there is a lens flare from the lens. We will try and fix this in Lightroom.

First Step do the Basics

The first thing we need to do is the basics from previous tutorial.

Basic settings applied

Histogram with basic settings

Although the sun looks white you can see in the histogram that there is no pure white in the image. The rocks in the fore ground are noisy as they have been under exposed.

Noise in image after basic settings applied

We can fix this in the detail panel.

Reducing noise and sharpening

Lightroom is a very powerful for noise reduction. The process however will blur your photo so you need to apply sharpening after using noise reduction.

  • Slide the luminance slider until the noise is gone.
  • Adjust details and colour if needed.
  • Holding down the Alt (Option Mac) key slide your mask until you have the edges in white. This way you apply sharpening only to the edges.
  • While still holding down the ALT (Option on Mac) key slide the details slider until you can just see the outline of the image.
  • Repeat the process for the radius slide while still holding the ALT key down. The radius should only need a little adjustment if the image is sharp. Softer images may need more radius applied.
  • Continue holding the ALT key (This will show the photo in black and white) while you adjust the sharpness until the image is sharp. Note: do not over sharpen. Move the slider past the best point then over it back. This way you will see the over sharpen effect and the correct sharpness.

Luminance and Sharpening

Noise and sharpening applied

Straiten and crop the photo

The horizon is not straight in this shot. Thanks to Lightroom it is very easy to fix. Go to the crop tool and select the ruler and draw a line along the horizon to straighten the photo.

In the tools menu you can select the type of crop guide such as rule of thirds or golden triangle to crop the image.

Apply a gradient filter

The image still need more work in the foreground as there is a lot of details in the rocks that can come out. We really do not want to touch the sky as it is looking very good at this point.

There are a couple of way to approach this. One is the use of the Local Adjustment brush. This way you can paint light into the image around the rocks. A better way for this photo would be a gradient filter.

The gradient filter gradually applies the adjustments over the photo. In our case we want to apply some more details to the foreground without effecting the sky.

  • First select the gradient tool and reset the setting by double clicking on the word effects.
  • Add about 1 stop of exposure. You can fiddle with this later after the filter is applied.
  • Select the gradient tool and drag it from the bottom over the photo.
  • Once the filter is applied you can then adjust your sliders to achieve the desired results.

Gradient Filter

Notes: The lens flare is now clipping. This can be fixed with the Local Adjustment Brush or removed with the Clone and Heal tool.

You can apply as many gradient filters as you like. Try using one from the top of the image and cool the temp down and the exposure down half a stop.

Gradient Filter applied to the sky

Remove the lens flare

You can remove the lens flare with the clone and heal tool.

  • Select the tool
  • Click the heal word
  • Paint over the lens flare with an ideal brush size. (I used size:75 feather: 55 Opacity: 100)

Lens flare removed

 

My next post I will show you how to paint with light. In the mean time you can buy for $3.99 AU my eBook Aussie Guide to Digital Photography here.022614_0316_Photography1.png

 

 

 

 

Post Processing Photos in Lightroom 5: The basics

Zumsteins Historic Picnic Area Grampians National Park Damaged by Bushfires

Zumsteins Historic Picnic Area Grampians National Park Damaged by Bushfires. Photo by Chris Johnson

Digital cameras has revolutionised the way we capture images. While the debate about what is the best camera and what is the best lens will continue at the end of the day the best camera is the one you have with you at the time.

However digital cameras have limitation. No matter how much you paid for the camera and the information you may have from forums to get the perfect image requires some processing. Many will talk about Strait out of the camera (SOOC) and claim that the perfect shot requires no processing. This is complete rubbish. All photos need some sort of processing wether you allow your camera to do it or you take control with software such as Lightroom or Photoshop.

How a digital camera works

First you need to understand how a digital camera works.Your camera is a combination of hardware and software that produces a digital version of what the camera sees. While high quality hardware can give better results they are never perfect.

Light is captured through the lens and the Computer Capture Device (CCD or sensor) then turns that light into a digital values. The software in the camera then manipulates those values into an image. There several factors come into play here.

  1. The amount of light available
  2. The setting on the camera
  3. The manufacturer’s interpretation of the processing through software
  4. The file format the image.
  5. Quality of the lens
  6. Aperture settings
  7. Focal Length
  8. Dynamic range
  9. Colour Balance

While each camera and lens is different it’s the final processing the camera does to the data that provides the final results. This is not always perfect as it’s only an interpretation of what the software thinks you are trying to achieve taking into account of the above factors. In other words it’s trying to think for you. While the software in most modern cameras are very good at making pictures for you to print at a lab the final images will always need some further processing. Even when you take your photos to a lab they will process the image further to achieve better results with their labs.

JPEG format

The industry standard for digital cameras is JPEG format. JPEG are lossy format where much of the data removed from the image to make the file size smaller. This limits the amount of processing that able to be done with the file as there is a limited amount of information to work with.

RAW

High end cameras is able to save images as a RAW file. This is the data the sensor captures and saves that data to a file. All raw files will need processing as there has been no interpretation done to the image with the camera software.

Post processing

All photos need post processing whether you allow the camera to process the photo (Save as JPEG) or you process the image in software regardless of the photographer’s skill. Post processing is essential skill of any photographer. Post processing is your developing room. It is where the magic happens with your photos.

Lightroom 5

Adobe Lightroom 5 is one of the best tools on the market for post processing photos. While not Photoshop it has all the tools you need to correct your images as would a film processor would do in the dark room.

Know how to read a histogram

The first lesson any one should know about digital photos is the histogram. The histogram will tell you a lot about your photo and how the data was captured. The simple way to understand the histogram is that the left is black and the right is white. All the data between these points are mid tones. A high key image will have its data all over to one side of the histogram.

Printing

Printers cannot print pure black as there is really no such colour. Printers cannot print white as they do not have white ink so the closest thing to white is the colour of the paper that is not pure white. So any data that’s outside of the histogram will not get printed. Your blacks will become near black and your whites will be just paper. You need to set your histogram between the white and black points.

Steps to set your Histogram

Lightroom 5 is very powerful in manipulating your images. Open you image in the develop module.

  • Set the white balance by dragging the eye to a neutral area of the image. ( I used the iron roof of the shack)
  • Set the highlights to – 100
  • Set the shadows to + 100 (Note if shadows are too noisy reduce the shadows and the whites by equal amounts)
  • Hold down the alt (options on mac) and move the white’s slider to set the white point. The image will turn black and as you move the slider to the right the clipping will show through the black screen. Move the slide so there is no white showing.
  • Repeat the process for the blacks. Note you can show a little black if desired.
  • Now set clarity to your desired setting
  • Set contrast to your desired setting
Zumsteins Historic Picnic Area Grampians National Park Damaged by Bushfires SOOC

Zumsteins Historic Picnic Area Grampians National Park Damaged by Bushfires SOOC

Lightroom 5 Histogram SOOC

Zumsteins Historic Picnic Area Grampians National Park Damaged by Bushfires Post Processed

Histogram post processed

Histogram post processed

The rest of the process becomes creative on your part like applying noise reduction and sharpening. You can select areas of your image to process separately with the tools such as gradient filters and the adjustment brush. I will cover these techniques in later posts. In the mean time you can purchase for $3.99 AU my eBook Aussie Guide to Digital Photography on photography here.

Internet Bill of Rights: Tim Berners-Lee 25th Birthday Present

CC Attribution Some rights reserved by Gulltaggen

It has been 25 years since invented the World Wide Web and to celebrate the birthday he has called for the Internet to develop an Internet bill of rights. How this going work and what will be in the bill that is so important.

Background

The Dynamic Coalition for an Internet Bill of Rights emerged in preparation for the 2008 World Summit on the Information Society (WSIS) in Rio as part of which the Coalition held a large preparatory Dialogue Forum on Internet Rights in Rome, September 2007. The Dialogue Forum established that the aim was not to develop a new legal bill of rights, but to work on a set of guidelines interpreting existing human rights with regard to the needs and challenges of the information society. The Coalition intends to undertake an inventory of existing international human rights instruments and to serve as an engagement platform to elaborate the content of the Internet Bill of Rights. http://en.wikipedia.org/wiki/Digital_rights#Internet_Bill_of_Rights

The challenges

Berners-Lee in his birthday statement put out the challenge on three issues he see important for the future of the internet.

  • How do we connect the nearly two-thirds of the planet who can’t yet access the Web?
  • Who has the right to collect and use our personal data, for what purpose and under what rules?
  • How do we create a high-performance open architecture that will run on any device, rather than fall back into proprietary alternatives?

Looking back on 25 years of the WWW Berners-Lee points out how the concept has created billions of dollars in revenue, Turned data into gold for the 21st century, unleashed innovation in education and healthcare, whittled away geographic and social boundaries, revolutionised the media, and forced a reinvention of politics in many countries by enabling constant two-way dialogue between the rulers and the ruled. http://www.webat25.org/

By connecting the rest of the world creates a vision of developing those who cannot exercise the opportunities the web has to offer.

There has been a lot of efforts in the past to get internet to those who have little chance in the past. The one laptop per child (OLPC) program has run for some years now. It goal is to give Internet capable laptops to the poorest of children around the world. There gaols are amicable apart from some critical reviews.

On the other hand Google and Facebook have set their targets on connecting the world. Being somewhat cynical I assume they see opportunity for long-term business growth by getting billions more people connected to their services. However in today’s corporate world we rely on their programs to work towards achieving these social outcomes.

With the revelation of the Snowdon Affair Berners-Lee that the Internet should be secure from those who collect data to profile and spy on others. The Bill of Rights would limit these activities and allow users of the internet freedom to go about their activities without been profiled and spy upon. This part of the bill will have some challenges as governments have another agenda. It been recently revealed that the Governments wants to outlaw encryption services claiming that it aids in criminal activates. https://www.techdirt.com/articles/20140317/08030126591/australian-attorney-general-wants-to-make-it-criminal-offense-to-not-turn-over-private-encryption-keys.shtml .

While this may be true it is plagued with many problems as there are many who use encryption for legitimate reasons. The current laws allows policing activities to demand passwords to hard drives and data stores on suspected criminals.

The third part of the Bill of Rights is open architecture rather than fall back into proprietary alternatives? This means android or windows can run on your iPhone. Locking people into your proprietary device increase price and reduces competitiveness locking out many in the lower economic society from access technology. This creates the digital divide based on those who have and have not got access to technology.

Can this be achieved?

While the Internet Bill of Rights is designed to put equality into the Internet achieving a universal bill of rights may not be that simple. While they may uses International governing bodies to implement a bill not all countries will necessarily participate in it. Even than by the time it get onto the table submission by self interest groups may modify it to a point that it not as simple as Berners-Lee as proposed.

 

sourced from http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/

Have you noticed that Facebook news feed is getting a lot less content from your friends these days? Well I written many times about the news feed filter and how Facebook since its IPO has pushed users to pay for post with the promote post button and paid advertising. Social@Ogilvy
research show how much our organic post have been filtered over time and is now as low as 2% only make to the feed. As the push to get more revenue (and increase share price) Facebook are squeezing organic post out of the news feed in favour of paid post. In other words if you want people to see my post then pay for it.

Obviously it is not practical to pay for every post as the report points out. This leaves a lot of small business in a dilemma. Do you persist with Facebook or do we invest our money and time somewhere else?

The report suggest that at some point we will reach a zero point where none of the organic post will be seen. Not sure that Facebook will get that low as they still need content to keep users coming back. If the newsfeed was only paid post then I think most would give Facebook away.

Opportunity

Is there still opportunity to market your business on Facebook? Absolutely if you are prepared to invest minimum of $3000 pm. Keep your eye on Google trends to for the Market to find if people are leaving Facebook. The trend is downwards now. Read my post Myth of Social Media.

Australian still love Facebook although the younger generation has given up on Facebook for more private space like snap chat. Those who are promoting on Facebook organic newsfeed. (Free Post) The reach is so small that the investment now has to be evaluated.

Ripped Off

The other revelation that’s has come to light is how Facebook is supporting a very lucrative “like scam” that’s generating them millions of dollars in revenue. Like farms sell you likes for Facebook and employ lower social economic internet workers from India, Bangladesh and other countries to like pages. When you buy from a like farm they will increase your likes by providing a list to the workers to like the page. You pay about $7 per 1000 likes and they pay the worker 70 cents per 1000. The value of these likes is nil as thy will never engage with your page.

This is against Facebook Terms of Service and deletes accounts that have link farm behaviour. To avoid detection the workers click on ads in the news feed so they seem like legitimate users. They are not legitimate users however you are paying for the click and generating false revenue for Facebook.

Watch this YouTube Video from Veritasium on Facebook Fraud. 

<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/oVfHeWTKjag?rel=0″ frameborder=”0″ allowfullscreen>

So what is next

The trend in using the Internet to promote your business is becoming more commercialised over the last couple of years. Especially when it comes to Social media sites. There is still plenty of free space online and where you place your efforts will largely depend on your business. Make your web site a social hub for users to use with forums and blog post is the easiest way to promote your business online. Become involved with other forums that relate to your product or service. Best of all get some professional advice from an Internet Communications Professional. They will be able to research the best solutions for your business.

Contact Us

We at Ausi1 have a commitment to our clients to find the best solution for their business. Please feel free to contact us for a free consultation on how we can lever the internet for your business.

 

 

Create an Online Marketing Budget

Internet Marketing is not a free service as there are many cost associated with success. Online marketing has a very good advantage over mainstream media marketing in that you can measure your return on investment (ROI). So it is not surprising if the investment is nothing that the returns will be nothing. Creating an online budget is critical to anyone who wants to market their business online.

The Myth of Social Media

Google Trends in Australia

Let’s break the myth of social media. We are in the age of social media. We are able to connect with friends and family keep up to date in what happening in their lives. We able to help other with what we know and get help on what we do not know. It’s the revolution in communications. Along come many who says there a chance to capitalise on social media through marketing to the users. So why is so many people not making a ROI through social media?  Looking at the chart from Google Trends it is easy to see that Facebook is losing traction against YouTube.

Content is King

The term has been bandit around for some time now. Very few understand what this actually means. Any old garbage is not content. Its trash and most will ignore it. Content needs to be engaging. Like answer a question or entertain the user. Content gives the user something they see value in. Yes it is about them not you. So why would I want to buy your latest widget unless there is something in it for me? Direct advertising is limited to how many people will click on the advertising. Most pricing is based on clicks these days and marketers try to create ads that grabs your interest.

Some content is produced for branding purposes only. This is to establish recognition as a reliable source of goods and service. It does not produce direct sales but plants into the minds of the consumer a brand they identify when the need arises for product. Branding your product is an important part of building a business. Branding need to reflect your business in the best possible light. So everything that you produce online needs to be the best quality content you can produce. Colours need to be correct, images are professional and text is correct.

There is the myth that if I post anything that I am contributing to my branding and it will gain traction. “Buy Me Now” type post are not only annoying but will normally fail. It’s like a group of children bunching up and yelling pick me when handing out lollies and you’re the kid that misses out.

If you are posting offers and not participating your marketing effort will go unnoticed or even still put a negative impact on the business brand. The content you post needs to be followed and responded to and personnel. If someone makes a comment on your post refer to them by their name and engage a conversation. I see to many times when the original author never contributes to the conversation.

Images and Multimedia content

The internet is multimedia and it’s the multimedia content that engaging the audience. YouTube Australia is experiencing nearly as much traffic on a daily basis as Facebook. Now that the comment section on YouTube is connected to your G+ account has extended its reach for G+ users. This can only apply more pressure on other popular social media channels as more people accept this change.

There is a difference in using YouTube for social media marketing as the engagement with the audience can have more positive results. The content will always be there and not restricted by filters (As with Facebook). You don’t have to be a super star to succeed on YouTube. You need content that interesting and valuable.

        Australia – Fast Moving Social Networking Terms

Week ending 22 February 2014, compared with 15 February 2014

Search Terms Search Clicks
22/02/2014
Search Clicks1
5/02/2014
Change(% Points)
youtube 8.31% 8.08% 0.22
banjo paterson 0.052% <0.0013% 0.052
charlotte dawson 0.034% <0.0013% 0.034
utube 0.16% 0.13% 0.033
google 0.40% 0.37% 0.024
wattpad 0.055% 0.033% 0.022
youtube music 0.11% 0.092% 0.021
moshi monsters 0.10% 0.086% 0.019
instagram 0.28% 0.26% 0.017
youtube.com 0.20% 0.18% 0.017
Source: http://www.experian.com.au/hitwise/social-media-trends.html 28/2/2014

YouTube stability makes for a good investment as a social media platform. The possibilities are endless for marketing a business as there are many tools that allow you to extend the content to other platforms. YouTube is idea for building communities with engaging content. The table below illustrates how 80 million YouTube video where watched by Australians last week.

Instagram is another place to make you mark if you prefer to create still visual images that attracts an audience.

Australia – Top Social Networking Sites by Visits

Week ending 22 February 2014

Websites

Total Visits

Visits Share

Rank 15/02

Rank 08/02

Rank 01/02

Facebook 115,758,837 41.40% 1 1 1
YouTube 59,647,409 21.33% 2 2 2
YouTube Mobile 20,936,975 7.49% 3 3 3
Tumblr 6,676,879 2.39% 4 4 5
Reddit 4,443,742 1.59% 5 5 4
Linkedin 4,417,837 1.58% 7 7 9
Yahoo! Answers 4,202,986 1.50% 6 6 6
Steam Community 3,700,340 1.32% 8 8 8
Instagram 3,347,399 1.20% 9 9 10
Pinterest 2,452,995 0.88% 10 11 11
Source: http://www.experian.com.au/hitwise/social-media-trends.html 28/2/2014

 

If you are looking to build business to business relationships LinkedIn has certainly gained popularity in that area of Social Media. I am not a great fan of LinkedIn but that is against the trend having more than 4 million visits last week.

The Teen Market

It has been said for several months now that the under 25 age group are leaving Facebook and prefer to use SnapChat. A mobile app that deletes the post every 24 hours. The claim is that Facebook has been taken over by parents and SnapChat offer a more secure place for them to connect with friends. Facebook identifies that the trend is moving against them and recently announced the purchase of WhatsApp for a record 19 Billion Dollars. Facebook purchase Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012,
with plans to keep the service independently managed.

Blogs

The other noticeable player in the arena is Tumblr. Blogs platforms allow much more scope of creating engaging content. The surface you have to tell a story is larger meaning you can effectively give more details than that of other social platforms.

Gaming

Steam community has a strong following for the gamers. Steam transformed buying games on DVD disk to an online platform where they can play any game and purchase any game. The multiplayer environment creates these communities and with 3.7 million Australian visits a week steam is taking up much of our online time.

Yahoo! Answers

The popularity of Yahoo Answers indicates a huge demand for knowledge. As the Internet is a wealth of knowledge Yahoo have managed to capture those who have answers and those who need answers. Although like Wikipedia the quality may need to be cross referenced.

Conclusion

The hype surrounding social media can be somewhat of a myth as the Australian online community are participating in other platforms. Platforms like Twitter has a major obstacle winning mainstream users as platform of is a “Look at me” stream of data. Facebook is losing its appeal as advertising has become its main focus hence the reason purchase competing platforms to broaden its offering to the market. The internet is now an essential service for most business and communicating with customers has become the tool of this decade. The confusion lies with how this is done with many myths floating about “how to make a million “dollars online with social media. The sad part is many business who are adopting Social Media for marketing fail to understand what really happening. Investing in Facebook may not be the solution as many are now starting to realise. I am not recommending to abandon Facebook but shift your focus into other areas of the Internet and use Facebook, Twitter and Pinterest as a cross-platform to promote your message.

To learn more about online communications please feel free to contact us.

The power of Photoshop

Northern Grampians Bush Fire

Northern Grampians Bush Fire

I was trained to use the power of Photoshop at RMIT for my degree and as a keen photographer I wanted to use my skill in online communications. Photoshop is a powerful tool to manipulate images.

The skill in taking an ordinary photo ant turn it into a work of art make the task not only enjoyable but also very satisfying.

Mitre Rock rock climbers

Mitre Rock rock climbers

Photos are one of the most prolific post on social media. Many are just showing of their latest achievement or new additions to their family. Other are trying to market their business and more than often use poor quality images to do so.

John

A dark image corrected and filters applied

Images tell the story and if they have many distractions then interest will soon fade.

Tool Man

The above image has a lot of noise and distracts from the story. The vehicle and other people adds to the failed image.

The story is of the big man carrying the load of heavy spanners while capturing the oversize sign on the silo. Everything else in the image becomes a distraction from the story.

The solution was to crop and blur out the background focusing on the story.

If you like to know more about Photoshop please feel free contact us

Social Media Scams

ScamSocial media scams are not surprising given the number of people who use social media. Like a pickpocket in a market opportunities allows them to maximise their evil crafts.

The scammers try and offer you something that too good to refuse like an iPad for $10 or 10,000 like on your page. They prey on the naïve user that has poor skills in recognising a scam.